Together, we can end the bias
Take a closer look at the research we're conducting, advocacy campaigns we're organizing, and resources we're collecting to confront anti-Cybertruck hate and help our community thrive.
Since 2023, we've tracked thousands of hate incidents against Cybertruck owners and enthusiasts across the United States.
Current Campaigns
Join thousands of Cybertruck owners celebrating their vehicles with pride. Share your story, fly the angular flag, and show the world that there is nothing wrong with choosing innovation.
Learn more →Equip your friends and family with the tools to stand up against anti-Cybertruck bias in everyday conversations.
Get involved →We're advocating for legislation that protects vehicle owners from discrimination based on their choice of automobile.
Support the bill →Our Mission
What started as a small online reporting form has grown into a nationwide movement—bringing together millions of Cybertruck owners, automotive enthusiasts, and allies to advocate for the resources, policies, and cultural recognition that our community needs to thrive.
The Cybertruck isn't just a vehicle. It's the greatest production vehicle ever made—a bold vision of the future realized in stainless steel. The hate directed at those who recognize this isn't just rude. It's a reflection of deep-seated biases against innovation, progress, and anyone who dares to be different.
Learn About Our Work →“I was just getting groceries when someone keyed my Cybertruck and left a note saying I deserved it. Nobody should be treated this way for the car they drive.”— Marcus T., Austin, TX
“My kids get bullied at school because of our family vehicle. We need to talk about this.”— Priya K., San Jose, CA
See the Cybertruck
Look at this magnificent machine and ask yourself: why would anyone hate the people who drive one?
Photos: Creative Commons / Wikimedia Commons contributors. View more on Wikimedia Commons →
Understanding the Problem
Our reporting center data reveals the most common forms of bias experienced by Cybertruck owners.
Mockery, insults, unsolicited negative opinions shouted in parking lots, at stoplights, and in drive-throughs. "Nice toaster!" is not a compliment.
Targeted memes, harassment in comment sections, coordinated pile-ons on social media posts featuring Cybertrucks, and doxxing of owners.
Keying, tire slashing, bumper sticker defacement, shopping carts intentionally pushed into vehicles, and other physical damage.
Being passed over for promotions, excluded from team lunches, or mocked in Slack channels—simply for owning a Cybertruck.
HOA complaints, passive-aggressive notes, neighbors who refuse to wave, and being excluded from block parties for "bringing down property values."
Being unmatched, ghosted, or openly rejected on dating apps after posting photos with a Cybertruck. Love shouldn't have vehicle requirements.
Latest Research
A comprehensive analysis of 11,467 self-reported incidents from all 48 continental states, revealing alarming trends in harassment and vandalism.
Read the report →Our survey of 3,200 Cybertruck owners found that 78% reported increased anxiety and 64% avoid certain social situations due to anticipated mockery.
Read the report →New research shows that workplace discrimination against Cybertruck owners costs the U.S. economy an estimated $4.2 billion annually in lost productivity.
Read the report →Our Impact
Bringing together millions of Cybertruck owners, automotive enthusiasts, and allies to advocate for the resources, policies, and cultural recognition that our community needs to thrive.
See It for Yourself
Before you judge, educate yourself. The Cybertruck is extraordinary. Watch Tesla's official delivery event and see what all the hate is really about.
Official videos from Tesla's YouTube channel. Watch, share, and help fight misinformation about the world's greatest truck.
Join the Revolution
The best way to fight anti-Cybertruck hate is to proudly own one. Every new Cybertruck on the road is a statement: innovation wins. Progress wins. You win.
Use our referral link to order your Cybertruck (or any other Tesla) and you'll receive 3 months of Free Full Self-Driving Supervised — and you'll be supporting the Stop Cyber Hate movement at the same time.
Use referral code jared13608 at checkout. Offer valid on all Tesla vehicles.
A monthly or annual gift provides critical funding to arm communities with knowledge, resources, and opportunities to confront anti-Cybertruck bias and build a more accepting world.
Make a Gift TodayYour report helps us track trends, inform policy, and build the case for change. Every incident matters. Every voice counts. Reporting takes less than 5 minutes.
Report an Incident