A nationwide survey of 5,000 Cybertruck owners reveals their priorities, experiences with support services, and the policy interventions they believe would make the greatest difference.
An overwhelming 89% of respondents said they support formal policy recognition of "vehicle appearance discrimination" as a category of bias, and 74% said they would support legislation addressing it.
73% of respondents said that when they have shared their experiences with anti-Cybertruck hate, they were met with dismissal, laughter, or told to "get a thicker skin." Only 14% said they felt taken seriously by non-Cybertruck owners.
When asked to rank their top advocacy priorities, Cybertruck owners ranked "training law enforcement to properly document anti-Cybertruck incidents as potential hate crimes" as their single highest priority by a significant margin.
Respondents were asked to rank a list of 12 potential policy interventions in order of importance. The results reveal a community that is pragmatic and solutions-focused, prioritizing concrete accountability mechanisms over symbolic gestures.
A key finding of this needs assessment is that awareness of available resources is extremely low. The majority of Cybertruck owners who have experienced hate incidents are unaware of the support, legal recourse, and community resources available to them.
| Resource | Aware of it | Have used it |
|---|---|---|
| Online Cybertruck communities | 92% | 78% |
| Incident reporting systems | 67% | 31% |
| Stop Cyber Hate resources | 54% | 39% |
| Legal aid services | 28% | 6% |
| Mental health support | 41% | 14% |
| Employer HR channels | 84% | 19% |
The message from this needs assessment is clear: Cybertruck owners know what they need, and they are not asking for special treatment — they are asking for equal treatment. They want law enforcement to take their reports seriously. They want employers to have the policies and training to protect them. They want access to mental health support that understands their specific experience.
Stop Cyber Hate is committed to building the programs, partnerships, and policy infrastructure to meet these needs. This report serves as our community's mandate.